On February 11, 2024, it was revealed that New Country and PROXIE would be releasing a collaboration single.[1] On February 14, it was revealed that they would be releasing a new version of PROXIE's single "On That Day" and New Country's single "รบกวนเอ็นดู".[2][3] The music video was released on February 16, with the single later officially being released on streaming sites on February 27.